Magnus Scheving aka Sportacus



I came across the kids show "LazyTown" whilst channel surfing, during my time laid up with a serious ankle injury. It's a great show about being fit and healthy as well as good morals laid out for the kids through its stories. The star of the show "Sportacus" is played by a former aerobic gymnast, Magnus Scheving, what I didn't know is that he is also the CEO, creator and co-founder of LazyTown Entertainment.


This Icelandic entrepreneur is driven to help out the kids of the world in being fit and healthy, making better choices through early intervention education.

Whilst Magnus' show may or may not be for everyone (primarily directed at young children), the message and efforts that he is putting forth for a positive influence on global health, needs to be commended. Here is an interview on BBC television with Magnus talking about the show etc. Enjoy and please leave any questions or thoughts in the comments section below...